Angel On A Bike

I'm currently hooked on the new CD from Amy Winehouse 'Back To Black'. 'Love is a Losing Game' is my favourite song on this album. Actually i bought the album in Dec last year but only got the opportunity to really listen to it for the past couple of weeks. She is a jazz and soul singer/songwriter from London. I really enjoy listening to new artist because their music are so pure and honest. Some say that it is only at the beginning before they go BOOM and soon they will only talk about something that doesnt even make sense. But i dont believe in that, i'm sure there are lots of artist who are very sincere in making music.

I believe, music can be beautiful, a beautiful expression of emotions. And for those who play an instrument, the musical experience is even richer, especially if you want to be a professional musician. No matter what your chosen instrument is, there is a professional path. Some desire fame. Others simply want to get paid doing what they love. No matter what their goals are, there are things to consider that will help put them on the path to success.

I admit it's kind of hard to find a very good and sincere artist or musician in Malaysia. I'm not trying to be ignorant but i hate the fact that most of the people dont really appreciate the real talent. Everybody talks about the 'whole package' when they really dont know what the real package is. To them you have to be beautiful or good looking to be a good singer. We do have lots of talented artist in Malaysia but they rather call themselves as 'Underground/Independent Artist'.

I dont really care if they are mainstream or underground artist as long as they can produce good music. But this is a question that I am most commonly asked. 'Why do undeground or independent artist fail?' I had an opportunity to talk to a friend in Indonesia who works as a producer there and this is what he said to me. The answer is pretty simple – most independent artist do not understand the concept of marketing let alone online marketing. The first thing that they MUST do is learn to put themselves in the shoes of their target audience or in this case their fans. That is a lot easier said than done. Without a fan base they wont have a music career. Internet is a good way to create a strong fan base.

So maybe our beloved Malaysian artist should really consider this idea. I'm signing off now, going to continue listening to Amy Winehouse.